How to set up an account

Creating Content that will get you seen

  • People buy from people and businesses they like and they feel they can trust.
  • Relationships build trust. The stronger the relationship with your followers, the more likely they’ll trust in your business and buy from you.
  • Content builds relationships online. Every post, caption, and Instagram story you produce goes towards building that relationship as you share more about your brand, products, and ethos!
  • Learn how to create visual content that helps you engage with your audience on the highest level.

Using Hashtags

  • Hashtags get more followers, improve your posts’ engagement rates and build a community around your business.
  • Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram, and this can translate into more engagement, more followers, and more customers for your business.
  • Learn how to implement an effective hashtag strategy to boost your discoverability and reach.

Instagram Stories

  • As a business, you should never stop looking for new ways to grow your audience, and one of Instagram’s strengths is that it helps businesses increase brand awareness.
  • Learn how to effectively use Instagram stories, using hashtags, polls, questions and tags.
  • Learn how to incorporate call-to-actions.
  • Learn how to include location tags on your Instagram Stories to make your business or brand more discoverable locally.


Facebook Groups

  • More emphasis is being placed on Groups by Facebook. Learn how to build and engage a community using this feature.

Facebook Pages

  • It’s not all about how many likes you can get. Learn how to build an engaged audience.

Building your Community

Creating Content that Works


10am to 4pm

Rowley Regis Learning Campus

Curral Road

Rowley Regis


West Midlands

B65 9AN


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